![]() ![]() It’s like a signature Subway stamp,” Haynes says. Right at the order point of the restaurant, a vibrant “S” designed with Subway’s new arrow-curved logo rests against textured wallpaper. The first visual note is what Haynes calls an “S” Choice Mark. Remodels will also follow the updated scheme, as will international stores in the near future-potentially as soon as next year, Haynes says. The first is a completely new décor package that will be showcased in every new U.S. The changes, reached through global customer research, franchisee feedback, and with FRCH Design Worldwide developing the concept, can be broken down in a couple of phases. There are 12 revamped Subways in 11 cities (Tamarac, two in Orlando, and Winter Park, Florida Chula Vista, California Knoxville, Tennessee Palmview, Texas Hillsboro, Oregon Vancouver, Washington Beauport and Granby, Quebec and Manchester, U.K.), and around 80 in development, says Trevor Haynes, Subway’s vice president of operations. You feel more confident than if you were in an old pair of jeans.” “It’s like going into a party when you have a new outfit on. “We can now go in with confidence and get more aggressive in our engagement,” Carroll says. The hefty investment, which began in earnest around two years ago and will take “multiple years to rollout,” will help Subway remain at the forefront of a category it has historically fronted-freshness and quality-and broaden its appeal with younger customers, says Chris Carroll, Subway’s chief advertising officer. On Monday, the chain with 45,000-plus units globally unveiled what it’s labeling the most extensive launch in company history: a massive brand evolution that affects everything from pictures and colors to function and form. Consider it Subway’s new duds to the biggest party in foodservice. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |